AS Colour
West End
Updated: May 29, 2024
When shopping for clothing in Brisbane, right in the middle of laid-back West End is where you’ll find AS Colour, a clothing brand started in New Zealand back in 2005.
Polished cement floors and minimalist styling give a chic, industrial feel to the store, with plenty of room to move.
AS stands for Apparel Studio and its home to a solid selection of the best of cotton basics for girls and guys, so it’s easy to see why major festival promoters source their merchandise stock from AS Colour.
Grouped together by item and colour, the store is super-easy to navigate around to find what you’re looking for.
Bar a selection of activewear, the AS Colour range are primarily made from cotton or linen, making them perfect clothes to wear in the Brisbane climate. Combed cotton, organic combed cotton, cotton French terry, cotton Oxford, cotton canvas, cotton drill – you get the picture.
The short-sleeved t-shirts and long-sleeved tees are all designed and sized for comfort, and the button up, collared shirts for men and women give off cool vibes to take you from everyday wear to party time, home body to a day in the office.
The range of clothing for women and men also includes wardrobe staples like singlets & tanks, crop tops, sweatshirts, polos, trackpants, skirts and dresses, jackets, pants & shorts, puffer jackets and overalls, just for starters.
To complete the look, mix it up with accessories such as the humble socks and undies, to more fashionable pieces such as belts, totes, bags and wallets. And keep warm and sun-safe with headwear like a beanie or cap. They really have got you covered.
Full of colour and character, the bohemian, inner-city suburb of West End is full of hidden gems, and AS Colour is one of those.
Nice to know – If you can’t make it instore, you can order AS Colour clothes online conveniently. And, you can find AS Colour on the Gold Coast at Mermaid Beach, as well as at Westfield Chermside in Brisbane.
Nice to know – AS Colour’s philosophy is to produce longer-lasting, quality garments to be better for the environment. They are all about reducing waste and promoting the practice of conscious consumption.
By Danella Perrins
