By Charlotte

Australian jewellery brand By Charlotte has officially opened its first Brisbane location at Westfield Chermside, giving shoppers access to the brands bestselling collections in a beautifully curated space

Founded by designer Charlotte Blakeney, the brand is known for creating jewellery inspired by love, connection and life's most meaningful moments. Designed to be worn every day, each piece serves as a keepsake that celebrates personal milestones, cherished relationships, aspirations and self-expression.

At the heart of the brand is the belief that jewellery tells a story. Whether symbolising a leap of faith, a lasting bond, protection, inner strength or a special memory, every design is thoughtfully created to connect the wearer to the people, places and moments that matter most.

From its iconic Lotus Necklace to delicate sterling silver and gold vermeil designs, By Charlotte has built a loyal following for its timeless aesthetic. The new kiosk showcases the brand's signature pieces alongside its latest collections, each designed with intention and symbolism.

Every collection is led by Charlotte Blakeney and the brand's in-house design team in Sydney, with inspiration drawn from meaningful experiences, human connection and the beauty found in everyday life. From the first sketch through to the final polish, every detail is carefully considered, with hand-set stones and expert craftsmanship creating timeless keepsakes designed to be treasured for years to come.

Visit By Charlotte on Level 1, near David Jones. 

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