Seed's flagship concept store is a stunning Hampton's style emporium with a labyrinth of white and wood-trimmed rooms over two levels, filled with stylish baby, toddler, school child and yummy mummy fashion. In the basement can also be found a fabulous range of accessories – the biggest we've seen anywhere – for children as well as the ultimate reward for good behaviour – an in-house candy store featuring retro style sweets.
As well as being steeped in classic wasp chic, Seed has embraced the present, with an Ipad installed on each level for customers to browse the catalogue, research and even buy online.
101A Ground Floor
Queen St Mall